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Published: February 06, 2026

Last Modified: February 06, 2026

Vernon Williams

Written by: Bijon L Banerjee

When I worked with Bijon early in his career, it was clear he naturally had exceptional drive, curiosity, and adaptability. I observed that he approached challenges by asking smart questions, and picked up new skills quickly. What impressed me most was Bijon’s mix of problem-solving skills, strong client communication, and collaborative spirit. He worked seamlessly across account, creative, media, and project management teams, ensuring the McDonald’s campaigns were soundly and analytically rooted.

Although it’s been several years since we worked together, I have no doubt that the same qualities that made Bijon a valuable member of my team then have only grown stronger throughout his career.

AI tools are becoming commonplace across industries—including content creation. While I don't use AI to write fully write these posts, I do leverage it for support with wording, clarity, and occasional fact-checking (yes, even this disclaimer is getting a little help from AI). The ideas, structure, analogies, and opinions shared here are entirely my own, grounded in real-world development experience and informed by outside research, which I cite wherever possible. My goal is to maintain transparency not just in what I write, but how I write it.